“Valley Water,” a producer of bottled water and beverages, has announced the launch of its new soda drink brand “Sparx,” coinciding with the company’s participation in Food Africa 2025, held from December 9 to 12. The initiative aims to strengthen international promotion and boost exports. The company plans to export 50% of its “Sparx” production within the next five years, while targeting a 10% share of the domestic market within three years
Ahmed Eliwa, CEO of “Valley Water”—the owner of the “Elano Water” and “Sparx” brands—said the newly launched product comes in three flavors: strawberry–watermelon, blueberry, and lemon–mint. The company also plans to introduce a cola-flavored variant in the first quarter of next year, as part of a broader strategy to diversify its beverage portfolio and expand aggressively into the carbonated drinks market. The segment has seen increased demand, particularly as consumers shift toward locally produced brands amid widespread boycotts of international labels
Exports to Start at 20% and Rise to 50% in Five Years
Eliwa explained that “Valley Water” aims to export 20% of its “Sparx” production during the first two years of its commercial rollout, with the target increasing to 50% within five years. This approach is expected to enhance the company’s foreign currency revenues and support national efforts to grow food and beverage exports
He added that the company’s first-ever participation in Food Africa 2025 reflects its intention to promote the new product and capitalize on rising international demand for Egyptian-made food and beverage products
Initial export markets will include Gulf countries and North Africa, where Egyptian beverages enjoy strong brand recognition, and where the soft drinks category continues to grow at a rapid pace
The CEO also highlighted that the local content in “Sparx” currently stands at 65%, with plans to increase it to 75% next year by strengthening local supply chains and relying more heavily on Egyptian raw materials
Rising Demand for Local Products Boosts “Sparx”
Eliwa noted that the timing of the launch is ideal, as consumers across Egypt and the wider Arab region have increasingly shown preference for local brands, driven by recent boycotts of foreign products. This shift creates a significant window of opportunity for Egyptian manufacturers to fill market gaps
He pointed out that Egypt’s soda drink exports are among the promising segments in the beverage industry, with total export value reaching $532 million in 2024, up from $502 million in 2023—a growth rate of 6%. This momentum strengthens “Valley Water’s” prospects for gaining a foothold in global markets, backed by competitive pricing and strong product quality.
Commitment to Local Manufacturing and Export Growth
Eliwa reaffirmed the company’s commitment to supporting national initiatives aimed at deepening local manufacturing, increasing domestic value-added components, and expanding non-oil exports. He emphasized that “Valley Water” is aligned with government-led strategies that seek to elevate Egypt’s industrial competitiveness
The company is also working to open new markets across Africa and the Arab region, supported by trade agreements that provide Egyptian products with preferential access—such as the Greater Arab Free Trade Agreement and COMESA—which allow Egyptian goods to enter member countries duty-free
