Kolagra Launches “More Confidence Every Day” Campaign Amid Egypt’s Ongoing Drive for Women’s Health and Wellbeing

As part of Egypt’s national efforts to advance public health—particularly women’s health—within the framework of Egypt Vision 2030, BioStream, the company behind the Kolagra skincare brand, has launched a new awareness campaign for its Kolagra Roll-On product, under the slogan “More Confidence Every Day.”

The campaign reflects the growing national emphasis on personal hygiene and skin health as vital components of overall wellbeing. It aligns with Egypt’s commitment to achieving the United Nations Sustainable Development Goals by fostering healthier lifestyles and supporting preventative healthcare practices—especially among women.

Marking a breakthrough in the local skincare market, the campaign utilizes naked-eye 3D digital billboards—a cutting-edge advertising technique making its debut in Egypt for this product category. Launched across major cities including Greater Cairo, Alexandria, and Tanta, the campaign aims to promote daily hygiene habits and build confidence among women through a product that protects and nurtures the skin.

Kolagra Roll-On is formulated with Vitamin C and Derma White Complex, offering up to 48 hours of protection while remaining suitable for sensitive skin—a key feature highlighted in the campaign’s messaging.

Commenting on the campaign, Dr. Sara Mohy, Consultant Dermatologist and Laser Specialist, emphasized the link between skin health and general wellbeing:“Personal care and skin health are inseparable from overall health, particularly for women. Kolagra’s gentle, dermatologically-tested formulas contribute meaningfully to daily wellness routines without compromising skin balance.”

Similarly, Dr. Omar Soliman, Consultant Dermatologist and Aesthetic Medicine, noted: “Today’s consumers are more informed and expect products that offer both safety and performance. Kolagra Roll-On responds to that need, providing effective sweat protection while gently enhancing skin tone—making it ideal for regular use.”

The campaign stands out for its high-impact visual execution, using digital 3D visuals to make the Kolagra product appear as though it’s leaping from the billboard—creating an immersive and memorable brand experience.

With placements on bridges, mobile billboards, and high-visibility digital screens, the campaign targets a wide audience and aims to reinforce everyday hygiene as a pillar of women’s confidence and self-care.

This campaign is more than a marketing initiative; it signals Kolagra’s active role in supporting Egypt’s broader public health agenda. By promoting simple, accessible daily hygiene practices, the brand contributes to raising awareness and empowering women to prioritize their health as part of a holistic lifestyle.