50% increase in advertising campaigns and EGP 3.5 Billion in campaign funding
Over 1 Bllion total views for real estate ads during Ramadan 2025
Etqan for Marketing and Business Consultancy has released its annual analytical report on real estate advertising during Ramadan 2025, revealing growth in the number of campaigns, increased corporate budgets allocated for advertising, and a significant rise in audience engagement and viewership
According to Etqan Consultancy, the number of real estate advertising campaigns during Ramadan 2025 increased by 50% compared to Ramadan 2024. A total of 33 campaigns were launched this year, compared to only 22 in the previous year — a clear indication of the real estate sector’s growing reliance on Ramadan season for consumer outreach and engagement
The report noted that total views across all real estate campaigns exceeded 1 Billion on social media platforms. Additionally, the total advertising budgets allocated during the month exceeded EGP 3.5 Billion, with individual campaign budgets ranging from EGP 5 Million to EGP 200 Million
Etqan Consultancy highlighted that these figures position real estate advertising as one of the most invested and influential sectors during Ramadan season. One of the standout trends this year was the prominent appearance of celebrities and their families, which added a strong emotional and human element to the campaigns. More than 70 public figures took part in the campaigns, helping increase their appeal and achieve record-breaking viewership rates
The distribution of campaigns was as follows
17 corporate campaigns
12 project campaigns
2 government advertising
2 CSR campaigns
In terms of media platforms, campaign strategies varied, with distribution as follows
20 campaigns used both TV and social media platforms
9 campaigns utilized TV, outdoor billboards, and social media
4 campaigns used only social media
Etqan Consultancy also highlighted that several real estate developers maintained strong advertising presence across both Ramadan 2024 and 2025 seasons. Notable names included: Talaat Moustafa Group, Inertia, The MarQ Communities, Horizon Egypt, Al Ahly Sabbour, Madinet Masr, Hyde Park, Palm Hills, Mountain View, and El Morshdy Group
Geographically, the campaigns targeted various regions
4 campaigns for projects in West Cairo
3 campaigns for projects in New Cairo
1 campaign for a project in the New Administrative Capital
3 campaigns for coastal and seaside projects
Etqan Consultancy also celebrated its own achievements, having provided services to more than 55 companies across 10 countries. It has trained over 50 sales and marketing teams, enhancing the capabilities of the Egyptian market. Moreover, the consultancy played a role in launching over 80 real estate projects with a combined sales value exceeding EGP 100 billion, covering prime areas in the New Administrative Capital, New Cairo, and West Cairo
